Cazoo sets aside UK cutbacks to sling online used car retail in Italy
Cazoo has launched its online car retail offering in Italy in a move that completes its expansion into four countries in mainland Europe over the bygone six months.
The New York Stock Exchange-listed business, which currently, shows no sign of putting its international node on hold.
Growth into Germany, France and Spain over last six months commit be followed by its bear to Italy, where it is thicken to transpire a intimate high-profile marketing strategy by becoming the bob shirt sponsor for Serie A football span Bologna FC for the 2022/23 season
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Commenting on the bring into Italy, Cazoo founder and cash supervisor Alex Chesterman said: “We are extremely excited to now be live in Italy.
“We obtain reimagined car buying to set about it childlike and convenient whilst giving consumers quantity stillness of temperament when buying their sequential car.
“With Cazoo, you can purchase a used car absolutely online, achieve it delivered to your door in a few days and own up to a week to perform sure you affection it.
“We hold a revered span in Italy, succeeding the acquisition of brumbrum earlier this year, which has now been fully integrated into Cazoo and we look brazen to delivering the boon used car buying experience to consumers across the Italian market.”
Cazoo made its transact into Italy with the help of the January acquisition of online car retailer brumbrum.
The long-term sublet agreements previously offered by brumbrum will not be offered subservient Cazoo, but the work has informed current customers that their current agreements remain valid.
A ex AM report insight feature explored whether fast-growing online by the ability of traditional car retailers to remodel to renewed digital trends in the wake of the COVID-19 pandemic.
The feature was prompted by reports of the demise of – and Cazoo’s falling allowance price, measure of a downward trend affecting online-only car retail operations across the globe.
Cazoo subsequently announced its UK fee cutting measures, which bequeath see it cease writing recent work for its car subscription parting and the with the loss of 100 jobs.
An early hindmost was further brought to its high-profile as it renegotiated a fresh lucrative covenant with a betting company.
Cazoo remains one of the fastest incipient businesses in Europe, however, and has helped to drive driven a shift to online car buying.
Founded by Chesterman in 2018, it has sold over 75,000 cars since its launch.
A multi-award-winning announcement journalist, Tom is data and features editor for Bauer Media’s AM brand. His role demands he retain abreast of all industry and activity message to provide coverage of the franchised automotive retail field and the wider automotive industry, while assisting in the control of the magazine’s production and AM events.
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